Independent review & comparison

Good Move Reviews: What to Check Before You Commit

Researching Good Move? This independent review explains its buying process, what sellers should check, why its "we always buy directly" claim is worth confirming for your specific property, and why it may be worth comparing verified no-contract cash buyers before deciding.
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Seller protection snapshot

Good Move — review summary

Company exists
Confirmed via Companies House
Incorporated
7 January 2015
NAPB / TPO / RICS
Confirmed on all three registers
Direct-purchase claim
Marketed as standard; confirm for your case
CCHB verification
Not currently verified
  • Sourced from Companies House, the NAPB member list, The Property Ombudsman, RICS and goodmove.co.uk. Last checked July 2026.
Overview

Good Move review verdict

Good Move, a trading style of ARN Capital Ltd, has an active Companies House record since 2015, a confirmed National Association of Property Buyers listing (Member 23), confirmed registration with The Property Ombudsman, and a confirmed RICS listing — a genuinely well-regulated profile on paper.

Good Move's own marketing draws a clear contrast with much of the sector, stating its guarantee is that it buys any house directly, and noting that "most of our competitors pass your purchase onto a 3rd party investor." That's a strong claim worth testing. At least one detailed public review describes a seller who contacted Good Move to sell directly, but the company instead found a buyer and sold the property on their behalf — a different outcome to a guaranteed direct purchase. Independent analysis of the company's published Terms of Business has also reported terms that allow Good Move to market the property, or transfer the sale to an associated company or third party.

None of this means Good Move's marketing is false — a fast, well-managed sale to a genuine buyer can still be a good outcome for a seller — but it does mean the "we buy any house" guarantee is worth confirming in writing for your specific property before you rely on it.
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Fast facts

Good Move at-a-glance seller checks

Check Current View
Company exists Confirmed via Companies House
Registered company ARN Capital Ltd (trading as Good Move; previously Good Move Syndicate Ltd)
Company number 09376775
Incorporated 7 January 2015
Website goodmove.co.uk
NAPB membership Confirmed — Member 23 on the NAPB's own member list
Property Ombudsman listing Confirmed — registered as ARN Capital Ltd
RICS listing Confirmed on the RICS Find a Surveyor directory
Direct cash buyer claim Marketed as standard practice; at least one review and third-party terms analysis suggest this doesn't always apply
Corporate structure Reported to have become a subsidiary of ARN Capital Group Ltd in March 2025, per third-party company-record analysis
Public reviews Trustpilot — over 1,000 reviews, rating in the "excellent" range
CCHB verification status Not currently verified by CCHB
  • This scorecard is not a rating. It summarises checks a seller may want to make before deciding whether to proceed.
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Review evidence

What do Good Move reviews say?

Good Move's Trustpilot profile shows over 1,000 reviews with a rating in the "excellent" range, frequently naming individual staff members and describing supportive, patient service. As with any cash-buyer reviews, it's worth checking whether a review describes a direct purchase or a sale found on the seller's behalf.

Positive themes sellers may see

  • Named staff praised for patience and clear explanations
  • No pressure to proceed if the route isn't right for the seller
  • Support through difficult situations such as probate or executor sales
  • Quick initial responses and regular updates

Points to check when reading reviews

  • Did Good Move buy the property directly, or find a buyer on the seller's behalf?
  • Did the review relate to a completed sale or only an initial enquiry?
  • Did the offer change after survey or legal checks?
  • How long did the process actually take from enquiry to completion?
  • Were legal costs and other deductions clearly explained?
  • Did chain issues or third-party delays affect the timescale?
At least one detailed review describes contacting Good Move to sell the property directly, but the company instead finding a buyer and selling it on the seller's behalf — a process that, in that case, took several months rather than a guaranteed fast timescale. This is a useful reminder that even a company marketing itself as always buying directly may, for a specific property, end up finding a third-party buyer instead — worth asking about upfront.

Understand the claim first

"We always buy directly" is a claim worth testing, not just accepting

Some cash buying companies are upfront that they sometimes act as an introducer rather than a direct buyer. Good Move markets itself differently — as always buying directly — which makes it worth checking what happens in practice for your specific property.
Claim
"We buy any house"
Good Move's own marketing states its guarantee is that it buys directly, contrasting itself with competitors who pass sales to third-party investors.
Review evidence
Sold "on our behalf"
At least one detailed customer review describes Good Move instead finding a buyer for the property rather than purchasing it directly.
Terms of Business
Flexibility to transfer
Independent analysis reports terms allowing Good Move to market the property or transfer the sale to an associated company or third party.
Worth knowing about Good Move specifically

Confirm whether your specific sale will be a direct purchase

Good Move's own marketing draws a clear contrast with much of the sector: "GoodMove's guarantee is we buy any house (most of our competitors pass your purchase onto a 3rd party investor)." However, at least one detailed public review describes a seller who originally contacted Good Move to sell directly, but the company instead found a buyer and sold the property on the seller's behalf, which in that case took several months. Independent analysis of Good Move's published Terms of Business has separately reported terms that allow the company to market the property, or transfer the sale to an associated company, third party or sub-purchaser, rather than completing the purchase itself.

None of this means Good Move's "we buy any house" claim is false as a general policy — the company's financial accounts do indicate it directly acquires properties in a meaningful number of cases. But given the review evidence and reported terms, sellers shouldn't assume a direct purchase is guaranteed for their specific property. Ask Good Move to confirm, in writing, before you proceed, whether your sale will be a direct purchase or a buyer-sourcing arrangement.
  • Sources: goodmove.co.uk (homepage and "Why Choose Us" page), Trustpilot customer reviews, third-party analysis referencing Good Move's Terms of Business, Companies House. Checked July 2026.
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Good Move at a glance

A neutral, factual snapshot

Sourced from Companies House, the NAPB member list, The Property Ombudsman, RICS and goodmove.co.uk. Where a point hasn't been independently verified by CCHB, sellers should confirm it directly and review the latest terms before proceeding.
Good Move — Company Record

Good Move — company record

Last checked: July 2026
Trading name
Good Move
Registered company name
ARN Capital Ltd (previously Good Move Syndicate Ltd, Jan–Aug 2015)
Companies House number
09376775
Incorporated
7 January 2015
Website
goodmove.co.uk
Corporate structure
Reported to have become a subsidiary of ARN Capital Group Ltd on 31 March 2025, per third-party company-record analysis — not independently confirmed by CCHB
Stated service model
Markets itself as a direct cash buyer using its own funds; review evidence and reported Terms of Business suggest it can also find a third-party buyer for specific properties
Public review sources
Trustpilot — over 1,000 reviews, rating in the "excellent" range
Contract / agreement position
Not independently confirmed by CCHB — ask for the current Terms of Business in writing and check what happens if no direct purchase proceeds
Direct buyer status
Marketed as standard; confirm in writing for your specific property, given review and terms evidence to the contrary in some cases
Proof of funds position
Company marketing references several million pounds available; not independently verified by CCHB
Fees / legal costs
Company states its service is free, with no charges for valuations, surveyors or EPCs, and a contribution towards legal fees reported at around £500
Speed claims
Cash offer stated to be guaranteed for 7 days; completion timescales described as flexible, from around 72 hours to 3 months depending on the seller's needs
NAPB / TPO / RICS position
Confirmed NAPB member (No. 23), confirmed on The Property Ombudsman's business search, and confirmed on the RICS Find a Surveyor directory
Not currently verified by CCHB

This does not mean Good Move is unsuitable. It means Good Move has not currently been verified against the standards used for inclusion in the Compare Cash House Buyers panel — in particular, we have not independently confirmed proof of funds, or whether a direct purchase applies to any given property.

Information should be checked against the company's latest terms, reviews and communications before making a decision.
Sources checked: Companies House · National Association of Property Buyers member list · The Property Ombudsman business search · RICS · goodmove.co.uk · Trustpilot. Last checked July 2026.

The stated process

How Good Move says its process works

Initial enquiry
Seller submits postcode and property details online or by phone; Good Move provides an offer in principle.
Appraisal and valuation
If the offer in principle is accepted, Good Move arranges an appraisal and at least one further valuation, at no cost to the seller.
Formal offer
A formal offer is issued, subject to title, searches, survey/valuation and finance terms — ask whether it's guaranteed or can still change.
Survey and legal checks
Good Move's own policy states it may amend or withdraw the formal offer if legal or survey reports reveal issues such as structural damage or title complications.
Buyer confirmation
Confirm in writing whether Good Move itself is completing the purchase, or whether the property is being marketed to a third party instead.
Exchange and completion
Marketed as flexible — from around 72 hours to 3 months — with the cash offer guaranteed for 7 days from issue.
  • These are stated process points drawn from Good Move's own materials and independent review evidence. Sellers should confirm the current process directly and make sure any offer, buyer, completion date and legal terms are confirmed in writing.

Pricing intent

How much does Good Move pay?

Independent reviews commonly describe Good Move's offers as reaching up to around 85% of market value, varying by property and location, though this figure isn't published directly on Good Move's own site as a fixed guarantee.

As with any cash buyer, the reported percentage is a starting point, not a guarantee for your specific property. Get a written, itemised offer, ask whether it's the "formal offer" or still provisional pending survey and legal checks, and compare it against the net figure you'd receive elsewhere.
Estimated market value Example 80% cash offer
£150,000 £120,000
£200,000 £160,000
£250,000 £200,000
£300,000 £240,000
  • These figures are a general sector benchmark only, not a Good Move-specific quote. Actual offers depend on property type, condition, location, resale risk and individual assessment.
Can accept around 80% of market value? Check multiple offers from genuine cash buyers with no obligation in seconds.
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Cash offer checker

Already had an offer from Good Move? Check if it looks realistic.

A high cash offer can be reassuring, but sellers should understand whether the figure is realistic for a genuine direct cash purchase, and whether it can still change after survey or legal checks. Use the Cash Offer Checker to see whether your offer appears to sit within an expected range.
Cash Offer Checker

Cash Offer Checker

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Straight answer

Should you use Good Move?

Good Move may be worth considering given its confirmed NAPB, TPO and RICS credentials and generally positive review record. Before proceeding, confirm in writing whether Good Move will be buying your specific property directly, or whether it may instead find a third-party buyer, since review evidence shows both have happened.

Also confirm proof of funds, whether the formal offer can still change after survey or legal checks, what the exact net figure and any deductions will be, and what happens if the initial timescale isn't met.

If you want to compare your options first, CCHB can help you compare verified direct cash buyers that don't use seller tie-in contracts.
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The key comparison

Good Move vs CCHB verified direct cash buyers

The most important question isn't just whether a company has good reviews. Sellers should also check how the company buys, whether funds are verified, whether contracts are used, whether the offer is realistic, and whether your sale will genuinely be a direct purchase.
Good Move vs CCHB Verified Direct Cash Buyers
Seller protection check Good Move CCHB verified direct buyers
Established company recordConfirmed via Companies House✓ Required standard
Trade body / redress scheme listedConfirmed — NAPB, TPO and RICS all independently verified✓ Required standard
Direct cash purchase routeMarketed as standard; review and terms evidence show exceptions occur✓ Verified direct buyers only
Proof of funds reviewed by CCHBNot currently verified by CCHB✓ Required standard
No seller tie-in contractsNot independently confirmed — review current Terms of Business first✓ Required standard
Guaranteed direct-purchase-only routeNot guaranteed — reported terms allow transfer to an associated company or third party✓ Yes — direct cash purchase only
Offer cannot change after acceptanceNo — company's own policy allows the offer to be amended or withdrawn after checksPanel practices vary — always confirm in writing
Multiple buyers comparedNo — one company✓ Yes — compare matched buyers
Public review sourcesTrustpilot, over 1,000 reviews✓ Buyer-specific review checks included
Free to useCompany states its service is free, with a legal-fee contribution✓ Yes
CCHB standard Sourced — not independently verified by CCHB Not publicly confirmed — ask directly

Good Move

Established company recordConfirmed via Companies House
Trade body / redress listedConfirmed — NAPB, TPO, RICS
Direct cash purchase routeMarketed; exceptions reported
Proof of funds reviewed by CCHBNot verified by CCHB
No seller tie-in contractsReview terms first
Guaranteed direct-only routeNot guaranteed
Offer can't changeNo — can change after survey
Multiple buyers comparedNo — one company
Public review sourcesTrustpilot, 1,000+ reviews
Free to useCompany states covered

CCHB verified direct buyers

Established company recordRequired standard
Trade body / redress listedRequired standard
Direct cash purchase routeVerified only
Proof of funds reviewed by CCHBRequired standard
No seller tie-in contractsRequired standard
Guaranteed direct-only routeYes
Offer can't changePanel practices vary
Multiple buyers comparedYes
Public review sourcesBuyer-specific checks included
Free to useYes
CCHB standard Sourced, not CCHB-verified Ask directly
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Contract checker

Been asked to sign paperwork by Good Move? Check what it says before you commit.

Before signing any paperwork with any house buying company, sellers should understand whether the terms allow the property to be marketed elsewhere, transferred to an associated company or third party, or whether the offer can be withdrawn or amended. Our Contract Checker can help flag terms that may need closer attention before you speak to a solicitor.
The Contract Checker gives plain-English guidance on potential warning signs. It is not legal advice, and you should always speak to an independent solicitor before signing anything.
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Important

Please seek independent legal advice before signing

This analysis is provided as a general guide to help you understand the document. It is not legal advice. Before you sign anything, we strongly recommend speaking with a qualified solicitor who can review the document in full and advise based on your specific situation. Signing a contract without independent legal advice can be costly and difficult to reverse.

None of the verified cash buyers in our comparison will send you a contract to sign, so you remain in control. To compare multiple no-obligation cash offers, simply click the button below to get started.

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Compare Cash House Buyers — Helping you understand your options, compare realistic routes, and move forward with clarity and control.
This tool does not provide legal advice. Always consult a qualified solicitor before signing any property contract or agreement.

Weigh up your options

Alternatives to Good Move

Compare verified direct cash buyers
If you want a guaranteed direct cash purchase with a single verified buyer, CCHB can show matched verified direct cash buyers.
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Auction
Auction may suit unusual properties or sellers who want a firm, time-bound process with competitive bidding, though there's no guarantee the reserve will be met.
Traditional estate agent
If your property is mortgageable and saleable and you have time, a traditional estate agent selling on the open market may achieve a higher price.
Redress

What if something goes wrong?

Good Move, trading name of ARN Capital Ltd, is registered with The Property Ombudsman, listed as a member of the National Association of Property Buyers, and listed with RICS, all independently confirmed. This gives sellers more than one external route for complaints about covered services, although it does not replace getting independent legal advice before signing anything.

Because review and terms evidence suggests Good Move can sometimes act as an introducer rather than a direct buyer, it's worth confirming in writing which entity is buying your property and keeping that confirmation on file in case you need to raise a complaint.
Transparency

Sources checked for this review

The following sources were used to create and fact check this review.
  • Good Move website (goodmove.co.uk), including its homepage, "Why Choose Us", "How It Works" and Privacy Policy pages
  • Companies House: ARN Capital Ltd, company number 09376775
  • National Association of Property Buyers member list and profile (napb.co.uk)
  • The Property Ombudsman business search (ARN Capital Ltd, trading as Good Move)
  • RICS Find a Surveyor directory
  • Trustpilot profile for goodmove.co.uk
  • Public competitor review pages and SERP review results (used to inform topic coverage only)
  • Last checked: July 2026. Facts may change — always confirm current details directly with the company and official registers.

Good Move FAQs

Questions to ask before choosing any cash house buyer

Good Move, a trading style of ARN Capital Ltd, has an active Companies House record (company number 09376775, incorporated 7 January 2015), is a confirmed NAPB member (Member 23), is registered with The Property Ombudsman, and is listed with RICS.

Good Move markets this as its guarantee, but at least one detailed review describes the company instead finding a buyer for a specific property, and independent analysis of its Terms of Business reports terms allowing the property to be transferred to an associated company or third party. Confirm in writing which applies to your sale.

When Bettermove sources a third-party buyer rather than purchasing directly, that buyer is asked to pay a refundable deposit to secure the property for an agreed period. This is paid by the buyer, not the seller, but it can affect whether and how quickly a sale actually completes.

Independent reviews commonly describe offers of up to around 85% of market value, though this isn't a figure published directly and confirmed on Good Move's own site as a fixed guarantee. Get your specific figure in writing.

Good Move states its service is free, with no charges for valuations, surveyors or EPCs, and a contribution towards legal fees reported at around £500. Confirm current terms in writing.

Good Move states its cash offer is guaranteed for 7 days, with completion timescales described as flexible, from around 72 hours to 3 months depending on the seller's needs.

Yes — Good Move's own policy states it may amend or withdraw its formal offer if legal or survey reports reveal issues such as structural damage or title complications.

Good Move is a confirmed member of the National Association of Property Buyers, is registered with The Property Ombudsman, and is listed with RICS — all independently verified directly on those organisations' own registers.

This isn't independently confirmed by CCHB either way. Ask for the current Terms of Business in writing and check what they say about marketing your property elsewhere or transferring the sale to a third party.

Yes, particularly given the review and terms evidence that a direct purchase isn't always guaranteed — comparing helps confirm whether your specific offer and route are competitive.

No. Compare Cash House Buyers is an independent comparison site and is not affiliated with Good Move.

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